If you are in the market for a new car or you soon will be, there is a new way to keep up with sales on new and used vehicles. Many automotive dealerships across the country are taking their marketing campaigns into the social networking arena.

Whereas you may have once had to visit dealerships personally to see what was on the lot and in your price range, this is no longer the case. As more dealers specializing in both new and used cars get on line, the job of hunting for a good buy on a vehicle has become a lot easier.

To take full advantage of this marketing revolution, consider doing these things:

•Researching dealers in your area – Find some dealers located near you and check into their reputations. Once you find a few with solid reputations that you would consider buying from, check into their marketing campaigns. You will find many dealers, large and small, are now on line with web sites and social networking pages.
•Sign up for the services your dealers use – Whether they are on Facebook, Twitter or a different site, go ahead and make an account. Be sure to “friend” your dealer or “follow” them if on Twitter.
•Pay attention to updates – Many dealers are using their social networking pages to update friends and followers on new arrivals, sales or other promotions. To find the best deals, just keep up with the activity sent your way. You can receive updates by checking your own account or having updates sent to your e-mail or even cellular phone.
Social networking has presented a whole new way for auto dealers to market their wares. If you are in the market to buy, making a few “friends” can help you keep up with sales that might just net you the perfect car when you are ready to buy.